Skip to content

True Colours Dog Shampoo 250ml

£5.50 £5.50
  • Mild, deep cleaning formulation
  • Built in conditioner and optical enhancers for a healthy radiant coat
  • Infused with our ‘Signature’ scent for a fresh smelling coat
  • Suitable for all breeds and any colour coat

True Colours is a specially formulated colour enhancing dog shampoo with built-in optical enhancers to help improve the radiance of your dog’s coat.

Product description
True Colours dog shampoo has been specially formulated to clean, deodorise, condition and enhance the colour of your dog's coat. With built in conditioner and pro-vitamin B5, it helps to keep your dog’s coat beautifully clean and healthy. True Colours also has a deep cleaning and stain removing formulation to help improve the colour and overall appearance of your dog's coat. True Colours can be used on all coat colours and skin types including sensitive skin. It is suitable for all dogs from 6 weeks old. All Animology dog shampoos have a mild yet deep cleaning action that removes dirt and odour without stripping the coat of its essential oils. Our 'easy rinse' formulation keeps washing time to a minimum, while the built-in conditioner and Pro-Vitamin B5 help to improve the health, strength and condition of your dog's coat.
Directions for use
INGREDIENTS: Aqua, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Cocamidopropyl Betaine, Glycereth-2 Cocoate, PEG-150 Distearate, Parfum, PEG-7 Glyceryl Cocoate, Disodium Distyrylbiphenyl Disulfonate, Glycerin, Benzylhemiformal, Panthenol, Sodium Benzoate, Sodium Hydroxide, Hexyl Cinnamal, Linalool. Contains: <5% Amphoteric Surfactant, <5% Anionic Surfactants, <5% Non-Ionic Surfactants Benzylhemiformal

Customer Reviews

Based on 4 reviews
Helen Robinson
From a Pong to a King!

Fox Poo Pre Treatment Spray & Shampoo.
My little devil, Dougal, rolled in fox poo 3 days ago. He was grafted! I quickly gave him a bath. Then 30 minutes later my order from yourselves arrived. So I sprayed a scent on him.
Two days later he rolled in a new patch.
I sprayed pre treatment on him and left it to work whilst I got towels.
As soon as the shower water hit him the dreaded poo began to come away!!! At least 90% was gone before shampooing. I lathered him up and really worked the suds in. After rinsing, the pong had gone.
This stuff is bloody brilliant!!!!!
Wish I’d discovered you sooner.
Thank you so much.
Love Helen Robinson & Dougal 🐾


The True Colours Shampoo is perfect for our golden boy Arnie. He always smells amazing after weve used it! He looks really shiny & golden afterwards, so it really lives up to its name! Arnies fur can get quite greasy very quick, but True Colours fixes this problem every time! It makes him super soft & fluffy too! Its the best dog shampoo weve used. The Top Dog conditioner goes really well with it too, it locks in the shininess & colour. Weve tried a lot of different brands but Animology will always be our favourite!


I have spent absolute months in the search of a shampoo that will sort out my Springers fluffy coat! I came across Animology in my local pet store and picked up their shampoo True Colours and gave it a go.well Im never going back to anything else! The True Colours shampoo left Finleys fur so soft and silky, and his fur has never gone like that unless he has been at the groomers for two hours! The shampoo is easy to rinse out and leaves him smelling amazing! I highly recommend this shampoo or any of the Animology range!

Amy White
First Time User

Using Animology for the first time and experiencing the true colours shampoo was a great experience both dogs come out brighter colouring in coat, cleaner and super soft fun/ will defiantly be swapping to this brand from now on.