Let’s be honest. There is no smell quite like it. It’s a musky, oily, pervasive stench that clings to your dog’s coat, and your car upholstery, with stubborn determination.

If you are reading this, you’ve likely just returned from a walk where your adorable, fresh-smelling hound located a patch of fox poo and dove in shoulder-first.

Why do they do it? Behaviourists have plenty of theories. Some say it’s an ancestral instinct to mask their scent from prey (or larger predators). Others suggest it’s a way of bringing a "scent map" back to the pack. But frankly, when you’re standing in the bathroom holding your breath, the why matters less than the how do I fix this?

The Ketchup Myth You’ve probably heard the old wives' tale: "Wash them in tomato ketchup." Here is the truth from the grooming table: Ketchup is messy, it stains white coats pink, and mostly, it just makes your dog smell like a dirty burger. It masks the odour temporarily but doesn’t break down the enzymes causing it.

The Solution: Deep Degreasing Fox poo is oily. That is why water alone (or standard gentle shampoos) just spreads the smell around. To truly remove it, you need a degreasing agent.

This is exactly why we formulated Animology Fox Poo Shampoo. It’s not just a cute name; it is a heavy-duty, enzyme-targeting cleaner. It strips the oily residue from the hair shaft without stripping the dog’s natural skin oils.

• Step 1: Do not wet the dog yet. Wipe off the excess physical "mess."
• Step 2: Wet the coat thoroughly with warm water to open the hair cuticles.
• Step 3: Apply Fox Poo Shampoo directly to the affected area first. Scrub well.
• Step 4: Rinse and repeat. The second wash ensures the scent is chemically neutralized, not just covered up.

Go forth and walk without fear. We’ve got your back (and your dog’s coat).