Picking the perfect puppy shampoo was probably just as tough as picking our puppy! There were so many to choose from and we wanted a shampoo that would be gentle on Bears skin, smell amazing and leave his fur feeling soft and fluffy. We immediately noticed Animologys Puppy Love, along with their fantastic range of products, which wasnt available with most other brands. Our favourite outcome from using this product, was that Bear smelt like a baby. The fragrance is simply spot on and smells gentle, rather than highly perfumed! Just as youd want it to! We also found that a little goes a long way and you are able to achieve a really good lather! Bears fur was left incredibly soft and fluffy and any itching/irritation he had before we bathed him, had stopped. From this, we knew he a really good wash and was super clean! Overall, I would highly recommend this product and I am so glad we made the decision to buy Animologys Puppy Love shampoo, over any other brand we saw.