So my dog Chester, a familiar face with animology and we loved the products so much especially the flea and tick, but with coming to that and the need to wash him as much as I do in summer now to winter it leaves his skin quite dry and ichy probably due to washing him too much. But without the use of soap and just water it doesnt quite get rid of all the dirt as when he shakes mud still goes everywhere and so I was on the look out for a shampoo that would give me the same effect as the flea and tick but without damaging his fur too much, and how pleased I was that I came across this product. His fur is still beautiful and glossy as ever and I can use it in between with my normal one (flea and tick) without the iratation. Animology products are fab for not harshing there skin but just like all products washing too much can give them the irritation but using this has completely changed his fur and attitude on no longer feeling ichy after his wash! A must buy, especially in these winter days!